SEO refers to the process of optimising your site to ensure that it ranks well on search engines like Google and Bing. It’s part of the wider marketing process and, as such, it needs to be solidly founded on a good understanding of your customers and how you can solve their problems.
This is the first in a series of short posts about the basics of getting your business online. In it, I’ll cover the questions you need to ask yourself to get started and then expand on each one a little. I’ll also try and point you towards some helpful resources.