James Hamilton

August 21, 2019

A Brief Introduction to Search Engine Optimisation

SEO refers to the process of optimising your site to ensure that it ranks well on search engines like Google and Bing. It’s part of the wider marketing process and, as such, it needs to be solidly founded on a good understanding of your customers and how you can solve their problems.
August 14, 2019
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Use Analytics

Digital marketers talk about Analytics all the time, but what is it and why should you use it?
July 29, 2019

Pick The Right Medium

There are lots of different options for getting your business online, but how do you choose the best one?
July 22, 2019

Define Your Goals

When setting out to achieve anything it helps to know exactly what you want to achieve and whether or not you have really achieved it.
July 15, 2019

Think About Your Customers

The basic attraction of the internet is that it provides access to billions of people; it is ubiquitous to consumers in the developed world, and is making huge advances in the less developed world.
July 3, 2019

Getting Your Business Online

This is the first in a series of short posts about the basics of getting your business online. In it, I’ll cover the questions you need to ask yourself to get started and then expand on each one a little. I’ll also try and point you towards some helpful resources.