James Hamilton

February 5, 2020

Adding custom code to a specific page on your wordpress site.

What do you do if you need to get some functionality onto your wordpress site which isn't covered by a plugin?
January 15, 2020

Explore TF-IDF with a sliding chart!

Our animated chart will help you get a better grasp of how TF-IDF works.
November 20, 2019

Developing a Statistical Early Warning System

Noisy data can be difficult to interpret, so how do we go about finding an objective view of the data we make digital marketing decisions about?
October 9, 2019

How To Approach Search Engine Marketing

In this post I will expand on the basic concepts of Search Engine Marketing and look at how to apply them to a real account.
September 11, 2019
PPC adverts are ranked by AdRank score

Basic Concepts of Search Engine Marketing

Search Engine Marketing (SEM), also known as Pay Per Click (PPC) marketing is a very powerful addition to Search Engine Optimisation (SEO) and offline marketing. Here's a rundown of the basic concepts that you need to understand if you want to do it well.
August 27, 2019
Man looking at a giant brain

Final Thoughts

The internet is a marketing medium like any other. For most people trying to get their business online, what is required is a little knowledge of how to get your message onto the internet, and the rest is fairly standard marketing practise.
August 21, 2019

A Brief Introduction to Search Engine Optimisation

SEO refers to the process of optimising your site to ensure that it ranks well on search engines like Google and Bing. It’s part of the wider marketing process and, as such, it needs to be solidly founded on a good understanding of your customers and how you can solve their problems.
August 14, 2019
use analytics

Use Analytics

Digital marketers talk about Analytics all the time, but what is it and why should you use it?
July 29, 2019

Pick The Right Medium

There are lots of different options for getting your business online, but how do you choose the best one?
July 22, 2019

Define Your Goals

When setting out to achieve anything it helps to know exactly what you want to achieve and whether or not you have really achieved it.
July 15, 2019

Think About Your Customers

The basic attraction of the internet is that it provides access to billions of people; it is ubiquitous to consumers in the developed world, and is making huge advances in the less developed world.
July 3, 2019

Getting Your Business Online

This is the first in a series of short posts about the basics of getting your business online. In it, I’ll cover the questions you need to ask yourself to get started and then expand on each one a little. I’ll also try and point you towards some helpful resources.