Search Engine Marketing (SEM), also known as Pay Per Click (PPC) marketing is a very powerful addition to Search Engine Optimisation (SEO) and offline marketing. Here's a rundown of the basic concepts that you need to understand if you want to do it well.
The internet is a marketing medium like any other. For most people trying to get their business online, what is required is a little knowledge of how to get your message onto the internet, and the rest is fairly standard marketing practise.
SEO refers to the process of optimising your site to ensure that it ranks well on search engines like Google and Bing. It’s part of the wider marketing process and, as such, it needs to be solidly founded on a good understanding of your customers and how you can solve their problems.