Search Engine Marketing (SEM), also known as Pay Per Click (PPC) marketing is a very powerful addition to Search Engine Optimisation (SEO) and offline marketing. Here's a rundown of the basic concepts that you need to understand if you want to do it well.
The internet is a marketing medium like any other. For most people trying to get their business online, what is required is a little knowledge of how to get your message onto the internet, and the rest is fairly standard marketing practise.
SEO refers to the process of optimising your site to ensure that it ranks well on search engines like Google and Bing. It’s part of the wider marketing process and, as such, it needs to be solidly founded on a good understanding of your customers and how you can solve their problems.
This is the first in a series of short posts about the basics of getting your business online. In it, I’ll cover the questions you need to ask yourself to get started and then expand on each one a little. I’ll also try and point you towards some helpful resources.
Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behaviour in a given situation.