November 20, 2019

Developing a Statistical Early Warning System

Noisy data can be difficult to interpret, so how do we go about finding an objective view of the data we make digital marketing decisions about?
October 9, 2019

How To Approach Search Engine Marketing

In this post I will expand on the basic concepts of Search Engine Marketing and look at how to apply them to a real account.
September 11, 2019
PPC adverts are ranked by AdRank score

Basic Concepts of Search Engine Marketing

Search Engine Marketing (SEM), also known as Pay Per Click (PPC) marketing is a very powerful addition to Search Engine Optimisation (SEO) and offline marketing. Here's a rundown of the basic concepts that you need to understand if you want to do it well.
August 27, 2019
Man looking at a giant brain

Final Thoughts

The internet is a marketing medium like any other. For most people trying to get their business online, what is required is a little knowledge of how to get your message onto the internet, and the rest is fairly standard marketing practise.
August 26, 2019

Getting your strategy right – Social Media Audit

Getting started on social media can seem like a big task, but it's not and there are a few simple tasks you can perform that will help you.
August 21, 2019

A Brief Introduction to Search Engine Optimisation

SEO refers to the process of optimising your site to ensure that it ranks well on search engines like Google and Bing. It’s part of the wider marketing process and, as such, it needs to be solidly founded on a good understanding of your customers and how you can solve their problems.
August 14, 2019
use analytics

Use Analytics

Digital marketers talk about Analytics all the time, but what is it and why should you use it?
July 29, 2019

Pick The Right Medium

There are lots of different options for getting your business online, but how do you choose the best one?
July 22, 2019

Define Your Goals

When setting out to achieve anything it helps to know exactly what you want to achieve and whether or not you have really achieved it.
July 15, 2019

Think About Your Customers

The basic attraction of the internet is that it provides access to billions of people; it is ubiquitous to consumers in the developed world, and is making huge advances in the less developed world.
July 3, 2019

Getting Your Business Online

This is the first in a series of short posts about the basics of getting your business online. In it, I’ll cover the questions you need to ask yourself to get started and then expand on each one a little. I’ll also try and point you towards some helpful resources.
February 18, 2019

Social Proof

Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behaviour in a given situation.