Blog
July 3, 2019
This is the first in a series of short posts about the basics of getting your business online. In it, I’ll cover the questions you need to ask yourself to get started and then expand on each one a little. I’ll also try and point you towards some helpful resources.
February 18, 2019
Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behaviour in a given situation.
December 17, 2018
Its that time of year where everything seems to happen at once especially if you are part of a communications team. Firstly well done and keep going it's nearly done!
September 12, 2018
In my last post I talked about your options when it comes to Facebook, now Facebook is a common option for businesses and Churches to start with, but this is a bad start!
September 5, 2018
It’s a common occurrence now to see businesses and Churches choosing to use Facebook over having a dedicated website, but why are they doing this?
August 11, 2018
So often when you look at a Church website or social media account it is populated by the things the Church is doing or more to the point the things the Church wants you to come and do with them. It's great and recommended to advertise your events in this way, you would be missing the biggest free advertising avenue if you didn’t, but is there more that could be done.
August 1, 2018
Digital marketing provides a unique perspective for measuring results. No longer is marketing to prospective customers a case of casting your line and waiting on them biting. Social media is awash with data and analytics that can help you narrow the window and capture the customers.
July 25, 2018
We have all seen them, most of us will have used them, but why do we add a # before a list of words in our posts?
