We want to be a source of success – your success!
Our purpose as a digital marketing agency is to make whatever aspect of your marketing that we have responsibility for – be that designing and building your new website, improving its visibility through search engine optimisation (SEO) or pay per click (PPC) marketing, or managing your social media accounts – a factor in ensuring the long term success of your business. We operate a subscription-based model because we want to form a long-term relationship so that you don’t have to worry about your digital marketing, you just tell us what you need and we deliver it.
At Principle Digital we understand that running a business is about managing risks. Digital Marketing is no different in this respect. Whether you want to create a new website or to run a tactical PPC campaign, our processes are focussed on making sure that we minimise your risk whilst maximising your return.
A cornerstone of our approach to risk minimisation is to use the Minimum Viable Product (MVP) approach. Although this concept originally came from software development, we use it in many contexts, including search engine optimisation, web design, website development, and social media marketing. By working with you to understand the most important aspects of your campaign, and launching them early so that we can assess how well they work, we can minimise your risks and grow the digital marketing side of your organisation in a controlled and focussed manner that extracts the maximum benefit for you from each step.
We're a collaborative agency that seeks to become a close partner with our clients, not just deliver a single solution and then walk away. The better we get to know you, the more agile and responsive we can be.
Create a home for your brand on the web with our web design packages.
We will work closely with you to identify what makes you unique. We will design a comprehensive online strategy that combines these ideas into one unified online package.
Using modern website development systems like Wordpress or Ruby on Rails we create a customised platform for you to begin promoting your brand online.
Everything we produce undergoes comprehensive testing on multiple platforms and devices, ensuring your brand is accessible from any portal.
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WITH SOCIAL MEDIA
Getting connected to your customers is the basis of a great business future, and with the social media boom it's more important than ever.
Our social media packages utilizes the latest in keyword monitoring and analytics software to keep your brand at the top of the conversation; turning likes and shares into returning customers.
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WITH SEARCH ENGINE MARKETING
The overwhelming majority of people start looking for a product or service on the web, so it's essential that your online marketing strategy is more than just having a website.
Search Engine Marketing is the discipline of promoting a website on search engines such as Google and Bing. It involves both pay per click (PPC), which is fast but can be expensive, and search engine optimisation (SEO), which can be slower but is often more efficient in the long term.
We can help you make sure your website gets the attention it deserves online by optimising its content so that it ranks well in search results, and drive short-term tactical promotions using pay per click campaigns both on search engines, and on social media platforms.