Turnkey Group is a IT infrastructure and software company. We helped to manage their social media channels and also create a posting schedule for their social and website content. We started with the accounts Turnkey Group currently had and did an analysis of how they were used and where we could improve them. This analysis was then turned into an action plan detailing consolidation of some accounts for some areas and a full targeted content structure. For the social media a template was created that aligned with the company’s core philosophies, this led to the creation of a set of keywords for use in targeting their social media channels.