social media

July 29, 2019

Pick The Right Medium

There are lots of different options for getting your business online, but how do you choose the best one?
February 18, 2019

Social Proof

Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psychological and social phenomenon wherein people copy the actions of others in an attempt to undertake behaviour in a given situation.