“We are living through the biggest communications shift in 500 years”
Brady Shearer – pro church tools
It’s true! Since the invention of the printing press in the 1400’s we haven’t seen such a big shift in how we digest content. It is now possible to completely fill your needs with a tiny device that lives in your pocket. From news to movies, games to novels there really now is ‘an app for that’, but what does this mean for Churches?
It’s not enough now for Churches to just exist and see new members coming in the doors each week. Dont get me wrong I love attending each week and its still the backbone of who we are. What I mean is that gone are the days where the sign on the fence for the summer fair or kids youth club is all you need to do to fill the place. These things are needed but almost fall into the white noise bracket, people are looking online and to the social networks for direction of where they want to go.
Personally, I do this all the time say visiting a new town I’ll google local places to eat and then from the comments and recommendations I’ll choose the one I think suits me most. Now I know I’m not the only one, people are doing this all the time so Churches should be jumping in with both feet on this. Our primary role is to ‘go and make disciples’ who said this had to start in person on a Sunday? Why not a Tuesday afternoon or a Friday at 3am after a kebab, you get the idea. The internet never sleeps so having your Church in prime location there means it’s always visible to attract new visitors.
I’ll wrap up here for now with the simple statistic, over 50% of the worlds population now uses the internet daily and that is increasing at around 7% a year currently... it's time Churches were getting in on it.